Supernatural Artist Series

As lead designer for the Supernatural Artist Series—the platform’s most popular monthly workout program, I evolved the visual system to elevate the in-headset experience and unified marketing assets across channels including social, email, CRM, and product surfaces.

I built a scalable design system and production templates that transformed the series into a premium entertainment experience: cutting production time by up to 70%, maintaining brand consistency across every channel, and scaling seamlessly across monthly releases.

Artist Series social posts across various channels including FB, IG feed and story, Supernatural Companion app, email, PR, paid ads, etc.

masthead banners for our in-headset experience

Users navigate and discover the workouts in headset through the masthead banners and workout thumbnails, which are part of the visual system I led to ensure brand consistency for a seamless VR experience

monthly announcement post for Meta Horizon

Artist Series announcement video on Youtbe channel

Artist Series thumbnails for Supernatural Youtube channel

Credits:
ACD: Rayne Chapman