New This Week:
Identity for a New Release Model

When Supernatural launched New This Week — the brand's first major shift to a weekly content release cadence, I led the visual identity and communication system that brought it to life across both in-headset and social surfaces.

I designed assets across product and marketing channels, delivering a cohesive cross-channel experience that introduced users to the new release model clearly.

During the Homepage Simplification launch, I partnered directly with the engineering teams to define new banner specifications, which resolved technical sizing conflicts and established standards that streamlined the design process for all future banners going forward.