Scalable Design Systems
and Workflows

Supernatural's rapid content cadence — constant workout launches, monthly Artist Series drops, and IP collaborations like Disney, required a scalable design system to support frequent workout launches and promotions across product and marketing channels.

As lead designer handling the majority of cross-functional design requests, I built a suite of 6 scalable Figma templates covering every workout content type — Programs, Collections, Talkables, Artist Series, and more. The system was adopted by both the design and marketing teams, supporting weekly asset requests without sacrificing brand consistency.

The framework systematized design workflows and clear documentation also empowered non-design partners to produce on-brand materials to create assets efficiently without relying on manual design support.
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