Artist Series: Designing for Scale

Supernatural's Artist Series needed a visual system that could scale — monthly releases, artists around the globe, a premium product experience that had outgrown its original aesthetic.

I redesigned the brand system from the ground up: introduced a structured compositional framework for consistency, replaced work-intensive image treatments with original label assets to preserve artist and label authenticity without the production drag, and the refined typographic hierarchy better helped users anticipate upcoming drops.

The result: a templated system that scaled across monthly releases and cut production time by up to 70%.

From Instagram to the Meta Quest Store, the redesigned system powered monthly releases across every channel, holding up consistently across every surface, every release.

Credits:
ACD: Rayne Chapman