El Pollo Loco:
Flavor-Driven Holiday Campaigns
El Pollo Loco Marketing Campaigns:
During my time at Organic, I led concept ideation and multi-channel design execution for El Pollo Loco's seasonal and holiday campaigns — some of the brand's highest-stakes annual moments. I developed the creative concepts from the ground up and produced visual assets across IG, FB, email, and paid ads, with a unified look designed to drive both product sales and app signups. I collaborated with marketing parnters to delivere cohesive, brand-consistent work across social, email, and CRM.
During my time at Organic, I led concept ideation and multi-channel design execution for El Pollo Loco's seasonal and holiday campaigns — some of the brand's highest-stakes annual moments. I developed the creative concepts from the ground up and produced visual assets across IG, FB, email, and paid ads, with a unified look designed to drive both product sales and app signups. I collaborated with marketing parnters to delivere cohesive, brand-consistent work across social, email, and CRM.
The Results:
One of the seasonal campaigns, National Burrito Day (2021), we turned NBD into the single highest sales day in El Pollo Loco’s history. For single-day sales volume, the campaign beat the previous year’s NBD sales by +240%, our campaign objective by +225%, and most impressively, the single-day company record by 10%.
For our same-day digital transactions and loyalty program sign-ups, we beat our campaign objectives by 55% and 14% respectively, and in both cases set single-day company records.
This campaign helped El Pollo Loco turn a corner in a way that hasn’t been felt since the start of the pandemic.
One of the seasonal campaigns, National Burrito Day (2021), we turned NBD into the single highest sales day in El Pollo Loco’s history. For single-day sales volume, the campaign beat the previous year’s NBD sales by +240%, our campaign objective by +225%, and most impressively, the single-day company record by 10%.
For our same-day digital transactions and loyalty program sign-ups, we beat our campaign objectives by 55% and 14% respectively, and in both cases set single-day company records.
This campaign helped El Pollo Loco turn a corner in a way that hasn’t been felt since the start of the pandemic.
Password: NBD
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